Strive is a Saas company that combines Wellness Intelligence with Conversational Intelligence to give employees actionable insights to improve their interpersonal skills. Strive also gives managers tools to provide their team with proper, thoughtful coaching. They came to me to create their "Unicorn Brand"!
Strive needed to convey a combination of incorporating technology and the human aspect to growth within companies. The dot of the "i" as an incorporated element in the implied human icon within the logo added a memorable, unique element to the logo. The icon then could be used as a design element throughout.
Tagline & Icons